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Start a Local Business the Right Way

4/12/2022

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Always dream of starting a business in your neighborhood? When you know what you're doing, it doesn’t need to be a challenge.
Establishing a business in your community allows you to not only give back to those around you but also establish yourself as a leader as you work to connect with local folks. A community leader can become a prominent figure, creating lifelong friendships and connections with other community leaders.
Discover how to set up your business, how to market your new business, and how to use SEO to reach hundreds of new customers in your area. D Winters Insurance Services shares some tried and tested methods.
Registering an LLC

Creating a Limited Liability Company could not be easier! Someone wishing to get started quickly without a lot of hassle can simply file “articles of organization” (also known as “certificate of organization”, or “certificate of formation” in other states) with the business division of their states. They can then simply pay the filing fees and be quickly approved.
Articles of organization can be as simple as one page to an entire document depending on how many people are applying to be a part of the LLC and what the LLC is for. Unlike other formats, a simplistic LLC can be applied for within under an hour.
Although the very essence of an LLC is limited liability, your business assets should be insured. So reach out to an experienced and knowledgeable agency like D Winters Insurance Services to get signed up for business insurance.
How to Market Your Business
 
As soon as you have an idea that will help your clients get what they want, you will need to find a way for them to find out about and purchase your products. Successful marketing helps connect you with the heart of your business, the consumer in your local community.
Investopedia explains that marketing allows your products or services to be discovered by customers. As you collect wealth, you'll be able to expand or improve the business as you see fit. Successful businesses aren't only market leaders in their fields, but also in their communities.
The easiest way to boost your marketing efforts is to design a great logo for your business, notes Wix. It makes a good first impression, makes you stand out from your competitors, and helps create repeat business through brand recognition.
If you don't want to spend a lot of money on a designer, you can create your own logo using affordable software. These programs allow you to pick the style, icon, color scheme, and text you want to put on the logo.
Don’t Neglect SEO
 
Credibility is one of the most important components of having a successful business. A website or business that performs well on Google and other search engines is more likely to be chosen and is also considered more reliable.
Search Engine Optimization (SEO) can increase your standing through the search algorithm. You might even discover opportunities that you did not know you had. The customers and companies that visit your website will seek out your products, information, and possibly even collaborate with you. The more interaction you have, the higher your website will rank. Using SEO can create traffic that will help you grow your business. To start, work with reputable local SEO services to craft a solid campaign for your business.
Beef Up Your Skill Set
If you still have reservations about launching your business right now, another way you can move your entrepreneurial dreams forward is by going back to school for a master's degree such as an MBA. Fortunately, online degree programs make it easy to achieve your diploma while still working full-time or tending to family obligations. When looking for an online school, ensure it's accredited and that it offers competitive tuition rates.
The process of launching a local business can be immensely rewarding, but there are a few things to keep in mind. By starting an LLC, focusing on marketing, and using SEO, you’ll set yourself up for success. So, what are you waiting for?
 
D Winters Insurance Services is able to present you with a range of options in a no-pressure environment that ensures you get precisely the coverage you need at a price your budget can support. Contact us today for more info! (612) 325-3516 or (612) 430-9170
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Wedding Season is coming!

3/4/2022

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Forbes is expecting a wedding boom in 2022. They cite a new survey from The Knot that estimates 2.6 million weddings this year alone. Getting engaged is a beautiful moment for a couple which is sure to be the source of many stories in their future. It also triggers an essential conversation between you and your agent to ensure you're appropriately covered as you are prepared to say "I do."
  • Ring Coverage: The story often starts with at least one ring. Providing coverage for the ring provides coverage for that moment in time when someone said "yes" to forever.
  • Event Coverage: Martha Stewart Weddings estimates planning a wedding takes 10-18 months. A lot can happen in that time. Things like venues and caterers are booked far in advance and subject to potential losses. Why worry if these service providers have enough coverage and are there when you need them. Provide yourself with some peace of mind; purchase Wedding Event Coverage; work with a good wedding planner, like Availed Wedding and Event Planning
  • Talking about the correct form of property coverage and the benefits of combining auto insurance seems more natural than ever before. ( Combining Insurance: At one time living with your significant other before marriage was taboo—times have changed. According to the National Center for Family and Marriage Research, in the years between 1965 and 1974 only 11% of couples lived together before their first marriage. That number increased to 69% between 2010 and 2013.
If you have questions about Wedding or Event Insurance, please reach out to us.
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Who needs a Personal Umbrella

3/2/2022

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Lately, I have been asked about Personal Umbrellas and who needs one.
Personal Umbrellas will help protect you from the rare but expensive claim which exceeds your liability limits.
Umbrellas are for everyone.
All of you need this policy — even if (and especially if) they're not millionaires. Do they drive? Have kids? A dog? Own rental properties? A loss can happen to anyone at any stage of their life. I bought my first Umbrella Policy when I was in my 30's, and one of my dad's friends asked why? "you don't have $1m in assets to protect.
I replied I was protecting my future income. He replied, Didn't think of that, smart move.
An umbrella pays for medical and legal expenses beyond homeowners/renters and auto.
An umbrella sits on top of homeowners/renters and/or auto policies, adding an extra layer of coverage above and beyond those limits. Insureds may not know their current policies may not be enough when a loss occurs. Even with limits of $250,000/ $500,000, you may exhaust your limit. How much does an air ambulance ride to the hospital cost?


When a covered loss occurs, the Umbrella kicks in to protect assets and pay expenses.
An accident can wreak financial havoc quickly – how high will a judgment go? Anything above their homeowners/renters and/or auto policies limits will come out of their pocket. And a full 75% of folks recently surveyed said they didn't know an umbrella can protect them from financial loss, but it sure can!
The critical part of the Umbrella that some people often miss is to add Uninsured and Underinsured Motorist Coverage to the Umbrella. This protects you if the at-fault party has lower limits. Your Umbrella will pay you if you need it.


​Send your questions to davidwinters@Mnipn.com
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Why Small Businesses Need Product Liability and Product Recall Coverage

2/16/2022

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One of the most common types of personal lawsuits involves defective products--and the number of cases filed continues to grow.
In September 2021, the number of civil lawsuits filed in federal court ticked upward to more than 32,000, the highest number since December 2020, according to the Transactional Records Access Clearinghouse (TRACs), a data gathering, data research and distribution organization at Syracuse University. This number was driven largely by the number of personal injury product liability cases, TRACs said.
But why would a small business or a home-based business need product liability or product recall insurance?
“Small business doesn't mean small exposure," says Darryl Holmes, vice president, corporate underwriting, Selective Insurance. “A lot of people look at a small business and compare them to larger businesses but do not understand the level of exposure. Every business producing a product needs product liability, even small businesses."
Half a million new businesses started in January 2021 alone, according to Salesforce.com. The majority of these new small businesses were business-to-consumer (B2C) endeavors selling everything from physical products, such as retail goods, face masks, and Etsy-style crafts and clothing, to software apps and in-person and remote services.
When it comes to “home-based businesses, the discussion becomes even more complex because a lot of them may be going bare—they may not have any product liability insurance," Holmes says. “For agents, it is really important to try to educate a startup business about the importance of product liability, about the importance of having the right literature that provides labels and warnings and how to use the product because small businesses are extremely vulnerable."

Despite the hard work and the good intentions that small businesses put in to manufacturing high-quality products, there is always the chance that products could fail to work properly and cause harm to a consumer. 
Additionally, if an insured is buying product liability coverage, they should be buying product recall coverage as well—“the two go hand in hand," says Alex Marti, product recall focus group leader - U.S., Beazley.
“The product liability is going to pick up the bodily injury and property damages a product causes, while a recall policy is also going to pick up an insured's financial loss from having to remove a product from the stream of commerce, which is a costly endeavor," Marti says. “Without a recall policy they are going to be on the hook for those costs on their own." 
The impact of social media influencers can be hugely beneficial for a small business operating on tight margins. However, “if they have a relationship with the business and it's contractual, then that is a bigger issue than if they're just trying to influence on their own," Holmes says. “If an influencer is connected with the company, there's some vulnerability in terms of the representation. That's a verbal representation that someone can actually use against them."
“One of the craziest things about product liability is a business has to anticipate how someone might misuse the product," Holmes continues. “As a product manufacturer, you have to anticipate, for example, that a detergent pod could be an attraction to children—it makes the product liability space very complex for business owners, insurers and for manufacturers as a result."
Of course, when it comes to growth, an influencer can have a positive or negative impact on a business, bringing with it additional considerations for business owners. “If an insured looks like they could scale very quickly, they could see a very large additional premium charge at the time of audit," says TJ Collins, senior vice president, Amwins Brokerage of the Midwest. “I would suggest agents address this while negotiating terms with carriers, asking for free growth and tiered rating structures to help soften the blow of large growth."
Selling a defective product can cause big trouble for businesses, whether big or small.

credit to: Olivia Overman is IA content editor.

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Student loans at retirement age

12/8/2021

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How do you retire at age 65 when you are burdened by Student Loan Debt.
See the information below about a resource for you.
Having student loans at age 65 or close to it can be incredibly stressful, but it's also surprisingly common. Education Loan Finance Inc. (Elfi)  recently created a guide to help retirement-aged individuals navigate their student loan debt repayment options. Please take a look: https://www.elfi.com/how-many-seniors-have-student-loan-debt-and-where-can-they-find-help/

I hope this helps you.
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Ask the Agent - Landlord Policy

12/1/2021

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I was talking to a client today about his new Landlord Policy. He had recently purchased a new house and converted his Condo to a Rental Property. He wanted to know why the Landlord Policy was more expensive than his Condo H06 Policy.

I explained to him there are many reasons why the Landlord, or Dwelling Fire Policy, is more expensive.
1) Renters will come and go; some will be respectful, some may not. The insurance company has vetted the homeowner and knows they will reside in the house and maintain and take good care of it. The Insurance company doesn't know who will be there.
2) If you find a water leak, you will probably take care of it right away; a tenant may not want to bother you and not say anything until mold starts to show and floors start to buckle.
My insured then asked, " I require my tenant to have Renters Insurance, won't that protect my house?"
I explained that the Renters policy covers the Tenant's Liability and Personal Property, not the structure. The renter does not have an INSURABLE INTEREST in the property. You can not insure what you do not own.
However, if the Tenant is negligent and causes damage, the landlord can certainly go after the Tenant through a Liability claim, but that may take a while to settle. Use your insurance to cover the loss and the file on the renter's policy.
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Care and Comfort: How to Plan for Senior Living

11/29/2021

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As lifestyles change, so do housing options. That’s why it can be a good idea to get ahead of your circumstances and begin organizing comfortable, suitable living arrangements for your later years. With the right planning, a transition to a new home is less expensive, more controlled and free of stress.
 
When to go
 
Whether or when to move out of home will depend on the individual. Over 70% of seniors above the age of 65 live in houses built before 1990. This means that many of the properties inhabited by Americans of older age demographics are unmodified for accessibility and may require improvements. When living arrangements no longer meet physical needs, it’s worth considering other options.
 
In order to make your decision, factor in all aspects of yours or your loved one’s health. Some seniors struggle with incontinence, others with disability and some need specialist care to help deal with memory loss. Every handicap has a corresponding area of expertise. Once you’ve identified the areas where help is needed, it’s just a question of choice.
 
You may feel some nervousness about the time to come. This is common during times of upheaval but according to the 2009 Independent Living Report by the ProMatura Group, LLC,  it is worth considering that a move to senior living could prove to be a positive one. Some residents have reported, “when you become part of an independent living retirement community, you’re more likely to make new friends and try new things” and plenty of those who made a change “wish they’d done it sooner”.
 
Where to go
 
Once you’ve decided that a move is required, it’s time to decide where. Many Americans use the opportunity of retirement to seek sunnier pastures. In 2018 alone, over 930,000 people over the age of 60 moved states. Their top destinations included Florida, Arizona, Texas, North & South Carolina. When looking at a new destination, your best bet is online research tools, which help you to determine whether certain requirements can be met by a state’s facilities.
 
There are a wealth of options when it comes to senior living and no two are the same. For those who are deterred by traditional nursing homes, consider ‘independent living communities’ - featuring private, separated accommodations with nearby staffing, dining and medical facilities. If your needs are more pressing, there are ‘assisted living facilities’, which provide 24/7 trained assistance to support with dining, bathing, toileting and other daily activities.
 
Medically-inhibited patients may be interested in specialized centers for groups of people who suffer from similar symptoms (e.g. Memory care communities), ensuring round-the-clock expert assistance.
 
How to go
 
Good quality care can be expensive and, in order to budget for a new lifestyle, it’s a good idea to review finances. Many seniors consider selling their property so as to afford new living arrangements. The value of a house is dependent on many variables including area, size, modernity and condition. Use an online calculator to get an idea of how much you can make from selling your home. You should also find a senior-friendly realtor with experience working alongside older clients, who will understand your specific needs.

Although a sold property goes some way towards a more comfortable lifestyle, it’s important to factor in outstanding mortgage balances, care costs and entitlements. The act of selling a property can, in itself, be quite expensive. Luckily, there are many online resources to assist with calculations and help navigate the prices of care facilities. Remember, this process can be treacherous if you are not properly informed, so make sure you understand costs, customs and valuations before proceeding with any important decisions.
 
You’ll also need to factor in the cost of moving. The national average cost of moving is $970, but this number will depend on where you live, what’s being moved, and the difficulty of the move. Google “moving services near me” and then weigh reviews on local moving companies. Avoid companies who only give you an over-the-phone estimate.
 
Transitional periods can seem daunting but, by planning ahead and understanding the full breadth of options, you can ensure a satisfactory outcome for yourself and your loved ones.

Article by Hal Salazar learn more at https://elders.today/
 
Image by Pexels
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Severe weather season is upon us.​                      What To Do During A Tornado

4/21/2021

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In a House With a Basement 
Avoid windows. Get in the basement and under some sturdy protection (heavy table or workbench), or cover yourself with a mattress or sleeping bag. Know where hefty objects rest on the floor above (pianos, refrigerators, waterbeds, etc.) and do not go under them. They may fall through a weakened floor and crush you. 

In a House With No Basement  
Avoid windows. Go to the lowest floor, small center room (like a bathroom or closet), under a stairwell, or in an interior hallway with no windows. Crouch as low as possible to the floor, facing down; and cover your head with your hands. A bathtub may offer a shell of partial protection. Even in an interior room, you should surround yourself with some thick padding (mattress, blankets, etc.) to protect against falling debris if the roof and ceiling fail. 

In an Apartment, Dorm or Condo
If you live in an apartment on the upper floor, immediately get to the lowest level of the building that you can; this could be an underground parking garage or a neighbor's first-floor apartment. Then move to the most interior area possible, away from windows. 
If you live in a high-rise apartment building, you may not have enough time to get to a lower level, so picking a place in the hallway in the center of your building is the best idea, such as a stairwell.  If that is not available, then a closet, bathroom, or interior hall without windows is the safest spot in your apartment during a tornado.  Expect power loss during a tornado storm, so avoid elevators and keep a flashlight handy.

In an Office Building, Hospital or Store
Follow instructions from facility managers. Go directly to an enclosed, windowless area in the center of the building — away from glass and on the lowest floor possible. Then, crouch down and cover your head. Interior stairwells are usually good places to take shelter, and if not crowded, allow you to get to a lower level quickly. Stay off the elevators; you could be trapped in them if the power is lost. 

In a Mobile Home
Get out! Even if your home is tied down, you are probably safer outside, even if the only alternative is to seek shelter out in the open. Most tornadoes can destroy even tied-down mobile homes, and it is best not to play the low odds that yours will make it. If your community has a tornado shelter, go there fast. If there is a sturdy, permanent building within easy running distance, seek shelter there. Otherwise, lie flat on low ground away from your home, protecting your head. If possible, use open ground away from trees and cars, which can blow onto you. 

In a Car or Truck
Vehicles are hazardous in a tornado. If the tornado is visible, far away, and the traffic is light, you may be able to drive away from its path by moving at right angles to the tornado. Otherwise, park the car as quickly and safely as possible — out of the traffic lanes. Avoid seeking shelter under bridges, which can accelerate the wind while offering little protection against flying debris. 
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In The Open Outdoors
If possible, seek shelter in a sturdy building. If not, lie flat and facedown on low ground, protecting the back of your head with your arms. Get as far away from trees and cars as you can; they may blow onto you in a tornado. 
 

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Hey Retirees, Turn Your Talent Into a Home-Based Business!

4/15/2021

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Photo by Pexel

Your golden years are for devoting yourself to the passions and activities you love. All that free time also opens up new opportunities for generating income if you aren’t ready to stop working yet. Starting a home-based business is a great option, especially if mobility issues have slowed you down physically. Here are the steps needed to turn your talent into a business of your own.
 
1. Assess Your Skills
You gathered many skills while working and probably became an expert at a few of them. Share your talent with others through a consulting or coaching business. Transform a room in your home into an office space to meet with clients or do consultations through video calls.
 
Hobbies transition easily into a virtual business. Many painters, photographers and artists sell their products online. Writers can offer their services as freelancers to create social media posts, marketing material, blogs and articles or complete the next great American novel.
 
2. Create a Plan
Create a business plan to detail the steps needed to launch your new endeavor. Be realistic about the time commitment involved and how much money you need for start-up costs. It is wise to factor in enough funds to support your business until it becomes profitable.
 
You may be surprised to discover you don’t need a large amount of money to begin. Often, all that is needed is a way to sell your product or promote your service online. You can hire a freelance web designer to create a web page for your business or sell your wares on an established e-commerce site such as Etsy.
 
3. Analyze Your Funds
Make sure you have the necessary money you've identified in place before you start your business. If you need additional funds, share your business plan with friends or family members and invite them to invest in your company. Talk to your local bank about obtaining a small business loan or contact the Small Business Administration about securing a microloan.
 
4. Protect Your Assets
At this stage in your life, it is important to protect your personal assets. Setting up your business as an LLC will provide the protection and flexibility you need along with tax advantages, and it doesn't cost a lot to set up. Learn how to start an LLC in MN and file the paperwork yourself to save money instead of hiring a lawyer. You also will find companies on the internet ready to handle the entire process for you.
 
Set up a separate checking account for your business and only use it for company-related expenses. Borrowing from it for personal needs opens you up to legal and financial issues since it negates your LLC's liability protection.
 
5. Promote Your Business
The last step is to get the word out about the products and services you are offering. You can ask a retired friend with a marketing background or hire a freelancer to help you create a logo for your company and some marketing materials.
 
Following these steps gives you your own home-based business and extra income doing what you love. Being your own boss may make your retirement even sweeter.
 
Whether you need auto, home, or life insurance, D Winters Insurance Services can handle all your needs. Call (612) 325-3516 or send a message.

Author Tina Martin ​http://ideaspired.com/
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Helping Senior Parents Downsize? Here’s What You Need to Know

3/16/2020

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​Your parents have held onto the family home for years, committed to aging in the same home where they raised a family. But lately, you’re wondering if that’s such a good idea. From more frequent trips and falls to housework piling up, there are signs that it’s time for your senior parents to downsize their home. Instead of putting it off, use these resources to help plan your senior parents’ downsize.
What to Consider Before DownsizingDownsizing isn’t a decision to rush into. In addition to the logistics of moving to a smaller home, there are a lot of emotions tied up in downsizing too. Here’s what to consider before you commit.
 
  • 6 reasons you may want to downsize the family home.
  • Why downsizing your home can save you money.
  • How to help an elderly loved one downsize.
  • Saying goodbye to your childhood home.
Weighing Your Senior Living OptionsAfter making the decision to downsize, it’s time to weigh senior living options. The right answer for your senior loved ones depends on their preferences as well as their care needs.
 
  • What’s the difference between types of long-term care facilities?
  • Hiring in-home care for aging in place: What to know.
  • Downsizing: The pros and cons of a 55+ community.
  • Should Mom or Dad move in with you? 5 things to consider.
How Seniors Can Afford a New HomeDownsizing can cut costs related to utility bills and upkeep, but it doesn’t always mean a lower house payment. Here’s what seniors should know about financing and affording a home in retirement.
 
  • You’re moving: Should you rent or buy?
  • Mortgage assistance programs for veterans.
  • Purchasing a home with a reverse mortgage during retirement.
  • How much does it cost to move?
  • 5 hidden costs of downsizing your home.
How to Pay for Long-Term CareUnfortunately, independent living isn’t an option for every senior. If your senior loved ones need to move to long-term care, the first step is deciding how to pay for it.
 
  • Medicare, Medicaid, and long-term care: Your questions answered.
  • Long-term care insurance: The good, the bad, and the ugly.
  • Should I add a long-term care rider to my life insurance policy?
  • Should you use your home equity to pay for long-term care?
 
Downsizing is never easy, least of all when you’re 60+. However, the benefits outweigh the burden for seniors who choose to downsize. Whether they move to long-term care or an age-friendly home, your parents will gain a manageable house and more independent lifestyle by downsizing. Take the lead on your parents’ downsize and enjoy the peace of mind you feel knowing they’re safe and healthy at home.
 
Image via Pexels
Author Andrea Needham
http://eldersday.org/
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D Winters Insurance Services
13312 Inverness Rd
​Minnetonka, MN 55305

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